I have seen a lot of people talking about starting the Shopify and commerce business due to its potential. Moreover, we all know that everyone is coming from physical things to the online world, and people these days prefer to shop online. But one thing these people don’t know is that the market is saturated day by day, and more businesses are joining the online world. Now is the time when only two things can help you: paid advertisement or e-commerce SEO services. These are the only things that can help you enhance your online visibility because, in the digital world, more visibility is equivalent to more sales and revenue.
Suppose you start selling the T-shirts online, there are thousands of other businesses and vendors that are selling the same product. Many of them will even be selling the shirts at a cheaper cost than yours. So, the question why would they buy the shifts from you? The answer is that people don’t have time to do deep research and compare the prices. They just come to Google, search for the related keyword, and open the first 3 websites. Most people choose their desired product from one of the three first organically ranked websites. No matter if their prices are way higher than the other businesses, they take advantage of ranking on top.
So, the only thing in the search engine is ranking. If your website is ranking among the top 3 or even on the first page of Google, you will get most of the traffic, sales, and revenue. So, in today’s article, I’m going to tell you guys why is it important to have SEO experts by your side for your Shopify or e-commerce websites.
How Can Shopify Seo Services Help You Grow?
To understand how Shopify SEO Services can help you grow, you need to understand the process. Basically, when we do the SEO of any website, our major goal is to rank the store organically so that it saves its spot on the first page of Google because 80% of the traffic never goes to the second page. Let me ask you this question: how often do you visit the 2nd or 3rd page of Google? So, we focus on the things that are provided by Google and implement the practices that Google loves. We need to optimize every element of our website to get the ranking. Search engine optimization is a slow process, undoubtedly. However, once your website or the Shopify store is ranked, we will never wish to go for paid advertisements or promotions.
In simple words, SEO experts help you optimize your ecommerce website or Shopify store rank on Google without even spending a single penny on paid marketing. These experts enhance the visibility of your website organically and help you grab the attention of most potential customers so that they visit your website and order the desired products.
Why Do You Need E-commerce SEO Services?
As I gave you the example at the start of this blog, there are tons of businesses and vendors offering the same product as yours. So you need to position yourself in a spot where you don’t have to go to customers. Customers come towards you and order the products you are selling at your demanding price. E-commerce SEO Services help you rank on the search engines like Google, Bing, Microsoft, Firefox, etc, and help you get a huge number of sales and revenue.
Things You Need To Know About SEO Audit:
There are multiple things you need to take care of while doing the SEO for your e-commerce business website or Shopify store. The number one thing in SEO is keyword research. You need to do a thorough keyword research and create a list of the keywords your targetted audience is searching for. To do the keyword research, you can use paid platforms like Semrush, Ahref, Ubber Suggest, and more.
There are free alternatives available as well. The best free alternative I use by myself is Google Keyword Planner. It’s the best tool for doing real-time keyword research, and it shows the most updated and real-time statistics, including the search volume and keyword difficulty. If you are just starting your website, I would recommend you go for the long tail keywords. The reason is that these kinds of keywords have low keyword difficulty, and people are continuously searching for such queries.
Incorporate these long-tail keywords naturally in your e-commerce website and write high-quality content that attracts customers. Don’t take any help from the AI websites for writing content because mostly, it doesn’t rank. Hire expert content writers, provide them with your requirements, and ask them to write 100% unique and plagiarism-free content for your website. These keywords will help you rank in the top positions easily as compared to the medium or short-tail keywords.
Alex David