The streetwear world has seen countless brands come and go, but Broken Planet Market stands out with its unique commitment to sustainability, striking designs, and inclusive community culture. Founded in 2020 amidst the pandemic, this London-based brand has quickly risen to prominence by redefining the fashion industry’s relationship with the environment and social responsibility.
The Origins of Broken Planet Market
Broken Planet Market was the brainchild of Lukas Žvikas and Indre Narbutaite, who brought their vision to life during a challenging period in global history. With a mission to create stylish yet eco-friendly clothing, the duo infused their love for space, bold graphics, and ethical fashion into a brand that resonates deeply with the younger, environmentally-conscious generation. Their designs often incorporate celestial themes and emphasize the fragile state of Earth, reflecting their commitment to raising awareness about environmental issues.
Sustainability at Its Core
Eco-Friendly Materials
A cornerstone of Broken Planet Market’s ethos is the use of sustainable materials. From organic cotton to recycled polyester, every product reflects a commitment to minimizing environmental harm. The brand also experiments with innovative textiles like hemp and bamboo, known for their durability and low ecological impact.
Ethical Manufacturing Practices
The company partners with Fair Trade-certified factories to ensure fair wages, safe working conditions, and the elimination of child labor. Transparency is central to their approach, offering customers insights into the ethical processes behind their clothing.
Waste Reduction
Broken Planet Market aims to achieve a zero-waste production model by optimizing fabric usage and embracing recyclable packaging. Additionally, they have introduced upcycled products, transforming old materials into fresh, stylish pieces.
The Appeal of Broken Planet’s Designs
Iconic Hoodies
Among the brand’s most popular offerings are its hoodies, celebrated for their comfort, bold graphics, and eco-conscious craftsmanship. Each hoodie, made from organic or recycled materials, tells a story—whether it’s a celestial design or a message advocating for environmental action.
Versatile Collections
The brand’s catalog extends beyond hoodies to include Broken Planet T-shirts, Broken Planet tracksuit, and outerwear. Each piece combines functionality with style, offering modern, gender-neutral designs that appeal to a broad audience. Striking colors, oversized fits, and edgy aesthetics make these collections a staple for streetwear enthusiasts.
A Unique Approach to Marketing
Social Media Dominance
Broken Planet Market owes much of its success to platforms like TikTok and Instagram, where their innovative and transparent content has cultivated a loyal following. With over 200,000 followers on each platform, their use of influencer marketing and direct engagement with fans sets them apart in the crowded fashion landscape.
Community Engagement
Beyond online platforms, the brand fosters a sense of community through pop-up stores and interactive events. These in-person experiences immerse fans in the Broken Planet universe, showcasing themed rooms and sensory details that bring the brand’s vision to life.
Limited Drops
The brand’s exclusivity strategy involves releasing limited-edition collections that sell out quickly. This scarcity not only creates hype but also aligns with their sustainability goals by avoiding overproduction.
Cultural Impact and Future Vision
Broken Planet Market is more than just a clothing line—it’s a movement that challenges the norms of fast fashion. By merging streetwear with environmental activism, the brand empowers customers to make conscious fashion choices. Their dedication to sustainability, community building, and bold creativity positions them as a leader in the evolving landscape of ethical fashion.
Looking ahead, the brand plans to expand its reach through new collaborations, innovative designs, and further efforts to achieve carbon neutrality. With each step, Broken Planet Market continues to inspire a generation of consumers who value both style and substance.
Broken Planet Market serves as a beacon of hope for a more sustainable fashion industry. Whether you’re drawn to their iconic hoodies or their broader mission, embracing this brand means supporting a vision of fashion that respects people and the planet.
Social Media Girl 
Backlinks Hub